Hello,
Hope everyone is off to a strong start for the new year,I know it is easy to get off track especially when your trying to do many things at one time,commonly referred to as juggling.I wanted to share something that I thought may be interesting and help you focus,keep in mind if your not a copy writer that’s fine the lesson here is what I really wanted to share with you. The authors name is Nick Usborne
ARTICLE: The secret of success is to stay focused on one thing.
You probably have a few friends who always seem to be into something new, each time you talk with them.
They are jumping into the latest new trend, or have discovered some amazing hidden opportunity.
You envy their enthusiasm and optimism. They seem so alive, so curious, so plugged into what’s happening. Their eyes sparkle, their level of energy is contagious.In fact, you pretty much want to do what they are doing. It looks like a fun life, and a fun way to make a living.But…when you step back and look at them more carefully, you see they are not particularly successful. They seem to make just enough money to get by. They are always looking for the “big one”, but never find it.
Why aren’t they achieving massive success? It’s because they lack focus.
They lack the self-discipline to choose one path, and then remain focused on that “one thing”, week after week, month after month, and year after year.The most successful freelancers and entrepreneurs remained focused on a single topic, or skill, often for their entire careers.For example, Jakob Nielsen’s site, useit.com, has been focused on web usability since 1995.Danny Sullivan of searchengineland.com has been covering search engine optimization since 1995.And I have been focused on writing for the web since 1998.
By remaining focused on “one thing”, you build an incredible body of knowledge and expertise. You also attract a large following, which allows you to monetize your work effectively.Does this mean you have to go through your career wearing blinkers and ignoring every new innovation that comes along? Absolutely not.
Danny Sullivan has written plenty about social media. But he writes about it from the perspective of how it impacts search engine optimization.I also write about social media, because it impacts writing for the web.But what we don’t do is lose our focus on our core topic, that “one thing”.It is by having that one, immovable thing that we are able to filter signal from noise. When bombarded with a zillion shiny new innovations, we pay attention only to those that are relevant to our core topic and skill.
When you do this, it streamlines your work life. It makes you more efficient. It allows you to filter out everything that is irrelevant to your path.And ultimately, in my view, mastery of one skill is a lot more satisfying than dipping your toes into a dozen different skills.What’s your one thing? And will you still be focused on it ten years from now?
Nick Usborne
** If you would prefer to read this article on the web, you’ll find it here: http://write.nu/y2ecOW
Hope this brings some value to your day!
Pete
This post was written by
Pete – who has written 38 posts on Quick Pro Marketing Blog.
Pete Has a strong back ground in finance and marketing,working with small to midsize companies developing both online and offline strategies that provide track able results. Companies today are less likely to advertise and spend money on their marketing unless there is the built in ability to track the results.You can follow Pete on Twitter and also on Facebook
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